The Design Process

Bespoke packaging is an investment in both time and money. It is not always as simple as you might think, and it's not a one-size-fits-all journey. There are a host of things to consider when it comes to packaging, and the choices you make can significantly impact the performance of your packaging and therefore the brand you are promoting.

Primarily you need to ensure your packaging works – in transit, on the shelf and ultimately in the hands of your customers. That means you need the correct design, the correct material and, in most cases, the correct print method. And at Sarcina we are here to help! We offer a product design service that is without obligation and is aimed at reducing risks to ensure you are confident that the packaging is the right fit for your product – whatever the application.

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Things to consider when designing your packaging.

A. What is the objective of the packaging? – What sales channels will be used? Packaging for retail will probably differ from e-commerce shipping, for example.

B. What is the size of the packaging? – How are the contents within the packaging configured? How will it be shipped and what size restrictions apply?

C. What material to use in your packaging? – How will the packaging protect your product in transit and how will it promote your product on the shelf? Will it be robust enough given the size and weight of the content?

D. What style of packaging? – How will the package close and how will it be packed? Will it be shelf-ready?

E. What are the print requirements? – How will it promote your brand? What information is required on the package? And what’s the best print method to achieve these aims?